Product Advisor · Fintech & Financial Platforms

I have built
financial products
people actually use.

Fifteen years across trading platforms, liquidity systems, and consumer fintech — from zero to launch, across multiple product generations. Now available to help founders and product teams navigate the hard parts.

Get in touch
15+
Years shipping
financial products
5
Protocol generations
taken to market
3
US patents as
named inventor
Background

Product at the intersection of finance, technology, and user behavior.

I joined Bancor in 2017 as one of its earliest product hires — when the idea of an automated, non-custodial trading platform was genuinely unproven. Over nearly a decade I have owned product strategy and execution across five major platform generations, building the product, design, and business intelligence functions from scratch alongside a 40-person engineering organization.

The problems I have solved are not abstract. How do you design a pricing mechanism that protects liquidity providers from structural financial risk? How do you ship a trading protocol across nine different networks without fragmenting the user experience? How do you reduce the time to integrate third-party AI agents from weeks to minutes? These are real product bets, with real capital at stake.

My background starts in computer science and runs through sales, operations, and growth before landing in product. That stack matters: I can read a technical spec, run a business development conversation, and design a user flow in the same week. Most product leaders can do one or two of those things comfortably.

How I think about product

Every product lives in one of two modes.

Phase one
Before the data exists.
This is where real product thinking happens — taking an idea and giving it shape using experience, pattern recognition, and inspiration drawn from well beyond your own category. You are not optimizing yet. You are making something new, and the only tools available are judgment and craft. The goal is to create the best possible description of what the product should be, and design the experience that best expresses it.
Phase two
Once something is live.
Data becomes the engine. You identify where the product breaks down, where users drop off, where the economics do not close — and you run the improvement loop continuously. This is where rigor lives. Funnel analysis, KPI tracking, incremental optimization. The loop runs for the full product cycle and does not stop.

Most product teams live entirely in phase two and call it discipline. I think it is a failure of ambition. The loop optimizes what exists — it does not create what does not. So I make a point of deliberately pulling a team back into phase one thinking, even when the product is mature. That disruption is what keeps a product from slowly optimizing itself into irrelevance.

Advisory

Where I can be useful.

01
Product strategy & roadmap
Shaping where a product goes next — sequencing bets, identifying the right problem to solve before investing in solutions, and making the tradeoffs explicit.
02
0→1 for financial platforms
Translating a fintech idea into a product that can actually launch — requirements, architecture tradeoffs, regulatory considerations, and the mechanics that make financial systems safe to use.
03
Team & org design
Building product functions that work at pace with engineering — hiring, structuring PM and design teams, and establishing delivery practices that do not slow the company down.
04
Go-to-market & partnerships
Defining how a financial product reaches its first users — positioning, partnership sequencing, developer ecosystem strategy, and the integrations that drive distribution.
05
AI integration into product
Practical guidance on embedding AI agents and automation into an existing product workflow — based on having built and shipped production AI integrations, not just experimented with them.
06
DeFi & crypto product
For teams building in or adjacent to decentralized finance: protocol product design, liquidity mechanisms, smart contract product specifications, and making complex financial systems legible to real users.
Track record

What I have actually shipped.

2024 – 2025
Carbon DeFi — hybrid trading platform
Bancor
Led product on a hybrid exchange combining order-book precision with automated pricing mechanics. Shipped across multiple networks and blockchain architectures. Built an AI agent integration layer that cut new third-party integration time from weeks to minutes.
Trading platform Multi-chain AI integration 3 US patents
2020 – 2023
Bancor v3 — liquidity protocol redesign
Bancor
Solved a fundamental financial risk that had affected liquidity providers on automated exchanges since the model's inception — a structural loss mechanism that no platform had addressed at the protocol level. Grew platform assets under management to over $100M.
Protocol design Financial mechanics $100M+ AUM
2017 – 2020
Bancor v1 & v2 — first generation automated exchange
Bancor
Joined as an early product hire and helped take the first version of the platform to market — one of the first automated, non-custodial trading platforms on Ethereum. Built the product, design, and BI functions from scratch. Led two full platform rebuilds across different technical architectures.
0→1 Team building Cross-chain infra
Contact

Let's talk.

I work with a small number of companies at a time. If you are building a financial product and want a senior perspective on where you are going, reach out.

[email protected] LinkedIn